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cherryryu@lemmy.world to Bay Area@lemmy.worldEnglish · 2 years ago

Why is this Chevron named differently

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Why is this Chevron named differently

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cherryryu@lemmy.world to Bay Area@lemmy.worldEnglish · 2 years ago
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  • numlok@lemmy.world
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    2 years ago

    Chevron maintains one “Standard” brand station per state so it doesn’t lose the trademark.

    • cherryryu@lemmy.worldOP
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      2 years ago

      cool, thanks!

  • SonicBlue03@sh.itjust.works
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    2 years ago

    This particular area has standards.

  • PorradaVFR@lemmy.world
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    2 years ago

    Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).

  • GladiusB@lemmy.world
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    2 years ago

    Standard Oil was in the Midwest but all under a parent company. I believe Standard. Chevron and Amco (a few others?) had different names to avoid becoming a monopoly. IIRC. Maybe I’m old and just making things up.

  • philoneous@lemmy.world
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    2 years ago

    As others point out, it’s a trademark thing. “Standard Oil of California” is the OG, renamed Chevron Corporation in 1984.

  • PorradaVFR@lemmy.world
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    2 years ago

    Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).

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