Oh they figured it out alright, that’s how the current players were handed the keys to the industry and why they take the more insidious DRM approach to controlling the content they own. They understand it’s less likely to cause customer to revolt than the fundamental problems with the movie/tv show distribution business model that came before. And tbh they’re right - yeah I pirate, but mostly because that’s what I’ve done for 30+ years at this point. People have been saying the most recent anti-consumer decision by Netflix will finally be their downfall for like a decade - their stock is now at all time highs.

You aren’t wrong that people will prioritise convenience/features highest but make no mistake, these companies are fully aware of the impact of their shitty practices. It’s all calculated.