From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
It’s kind of funny. I feel that the rebranding was because those launchers sucked ( a common marketing tactic.) The thing is though, the EA App still sucks so it doesn’t do anything for its reputation.