- cross-posted to:
- technology@beehaw.org
- cross-posted to:
- technology@beehaw.org
‘Unlike some of the 3P [third-party] apps, we are not profitable,’ Steve Huffman says in defending the move to charge for high-volume API access.
‘Unlike some of the 3P [third-party] apps, we are not profitable,’ Steve Huffman says in defending the move to charge for high-volume API access.
So with all the subreddits going dark, is Reddit going to lose a lot of ad revenue? Will the subreddits going dark actually hurt the company? Because that would be great.
As someone in the advertising industry - they most likely will just recover the revenue when people flock back after the black out. The only way they truly lose ad revenue is if people leave for a very extended amount of time. Basically - they’ll have *lower *impressions (not zero, because people are still there today) in the next few days but they will recover, and it’ll be seen as a “dip” but not a loss.
Even if we forget about advertising, 48 hours is just not enough to achieve anything and might actually be worse than no blackout at all if people want to see change. Louis Rossmann made some great points about that in his latest video: https://www.youtube.com/watch?v=U06rCBIKM5M
It made more sense when it was just about building awareness. We’re well past that point, management is aware. We got our “take it or leave it” answer from spez.
This is the sad truth. I honestly can’t wait until Spez finds out that his glorified RSS feed isn’t worth as much as he thought it was come the IPO. One of their investors already got the memo.