By driving out third party apps, it forces users onto their own, which forces users to view ads.
A year ago, Twitter was bought for $44b. That should have increased Reddit’s valuation, but it didn’t. User growth has also been growing for them. The only reason I can think of for the drop in value is if they had a drop in ad spending. Driving users onto their app where they force them to view ads is one way of driving that ad spending back up.
By driving out third party apps, it forces users onto their own, which forces users to view ads.
A year ago, Twitter was bought for $44b. That should have increased Reddit’s valuation, but it didn’t. User growth has also been growing for them. The only reason I can think of for the drop in value is if they had a drop in ad spending. Driving users onto their app where they force them to view ads is one way of driving that ad spending back up.