You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
Sure, but that’s the assumption created by the advertisement. If you’re debating buying something, and the ad says “You can save up to 77% if you buy now” then suddenly the presupposition is (sneakily!) introduced that you are going to buy it. In that case, identifying and rejecting the presupposition is the smarter thing to do.
It’s smarter, but only if you don’t really care about getting the thing since not buying means you don’t get the thing
Yes. And that is the point of ads. And we can agree that it’s not great to manipulate consumers.
but “you can never save by buying something. I save if I don’t buy” is NOT identifying the presupposition, and therefore not rejecting the presupposition. It’s just stating that the original statement has a logical flaw. Which it doesn’t have any logical flaws if you accept that language has subtext.
“I dislike that the implication is that you can only compare to buying at full price, when there are other options like not buying (which saves 100% vs full price)” identifies the presupposition and rejects it.