Of all companies currently in the smartphone chipset game (which include Apple, Google and Unisoc), MediaTek was found to have shipped the most units in the last quarter of 2023 (4Q2023) and to have had one of the best rates of year-on-year (YoY) growth, with rivals such as Qualcomm and Samsung flat or flagging by comparison. Then again, the Taiwanese OEM was not the one that made the most money in that time.
Yes, this is an important contention for them. Hopefully, things change so custom Roms are better supported for users.
I’m afraid it’s only downhill from here. There never was what you would call “mass appeal” but even the pro user crows has thinned considerably
Customs ROM are dying. Safety Net, Play Store certification, RCS not working on rooted devices, etc. something can be bypassed for now