The order on July 14 by the Norwegian Data Protection Authority imposes a country-wide three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. This means advertisers may see higher costs and lower relevance.

Although Norway is the first country to enact an order like this, there could be others to follow suit. These rulings and bans may set the stage for other forced changes in a world of complex and ever-changing privacy regulations.