To say it’s been a bad week for Unity is the understatement of 2023. First they announced a terrible new Pricing scheme, then their customers revolted, as the week goes on though, it gets worse and worse for Unity, from threats from an employee shutting down their offices, to more studios threatening to leave, to scummy secret changes to their terms of service and back door deals with clients to get around the Unity Runtime Fee in an attempt to bury a competitor.
They’re just different pricing models, not different verticals. Unity is still cheaper, but incurs significant risk now. Whereas Epic will take their 5% after $1M, Unity has no revenue split. However now that they’re charging per install, devs need to be sure their marginal profit clears this bar. No one is sure their pricing model works before launch, so I think this risk is unreasonable.