Hal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 months agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square41fedilinkarrow-up1142arrow-down110file-text
arrow-up1132arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X@sh.itjust.works to Games@lemmy.worldEnglish · 2 months agomessage-square41fedilinkfile-text
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?
minus-squareampersandrew@lemmy.worldlinkfedilinkEnglisharrow-up24·2 months agoThe industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
The industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.