"we specialize in acquiring under-optimized apps in an industry that is highly fragmented. We use our optimizing operations, deploy its technology, and generate cash flow from the apps. "
“we developed an AI technology that knows how” “to monetize the right user at the right stage of their app experience”
(https://everything-pr.com/zipoapps-tech-talk-with-the-entrepreneur-co-founder-and-ceo-gal-avidor/)
Sounds like they just keep the apps around and try to squeeze as much money out of the users they have bought.
The CxU (among others) is working on making those clowns a viable coalition partner by taking them seriously and talking to them on TV. Maybe that’s not their intention, but it will be the result if it continues.