As an ender 3 user, I fully agree with your comment.
I bought my ender 3 in 2019. I have great success with it, but I only achieved this level of quality and reliability by fine tuning it and upgrading it. My 150€ printer is now closer to 400€, with all the upgrades.
If I where to buy a new printer today, I would definitely go for something more plug’n’play.
So that may explain their recent commitment to release games also on XBox.