Seriously though. It could be so easy: there’s a wealth of websites with huge collections of recipes. An app/feature like this from the supermarket company would potentially generate huge amounts of a traffic to such a site making a collaboration mutually beneficial. And yet, they go with some half-assed AI-“solution”, probably because the markering team starts moaning when AI’s mentioned.

That, or this was all intentional to go viral as a supermarket. Bad publicity is still publicity!