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After 9/11, USA went into a bloodlust, invading Afghanistan because they (Taliban) wanted proof that Osama bin Laden was involved with the terrorist attack first. bin Laden fled to Pakistan, but the USA didn’t invade them, nor threatened to. Instead, USA just kept their boots on foreign soil because, hey, free real state and cheap poppy, amirite?
Just to add to your point.
In Diablo 3, I always saved the NPCs in Act 2 while doing bounties, even though there was no incentive to do so. Dunno if it counts as feeling good, but could never bring myself to ignore their cries.