• 3 Posts
  • 231 Comments
Joined 1 year ago
cake
Cake day: August 7th, 2023

help-circle













  • I mean I’m kidding around, but really, most of the time we’re making a product to sell, and then selling the product to make more of it (or a new/better version of it) so that we can sell it more… so we can make it more… to sell more…

    Its just all part of the same cycle. The OP meme could equally be:

    Sales/Marketing: I made this sale

    […]

    Product: I made this sale.

    its bullshit all the way down.



  • I mean you CAN just get an evening marketing job, 8-5 engineering, half hour break, 5.30-1:30am writing marketing copy, designing campaigns, A/B testing, budget management, demand gen, lead gen, sales enablement, CRO/CPC/CAC management, Martech tool alignment, attribution tracking, SEO research, content marketing, press releases and 3P distribution tools, all of which matched against brand voice and targeting to ABM the specific ICP within each vertical.

    There’s literally nothing stopping you.





  • funkless_eck@sh.itjust.workstoGodot@programming.devSolodev life
    link
    fedilink
    arrow-up
    4
    arrow-down
    1
    ·
    2 months ago

    Marketing costs money. The only free marketing tool is email and you likely don’t know enough people to email until they buy your game.

    One of the biggest falsehoods about social media is that doing it counts as marketing.

    Paying for ads on social is marketing. (I know you all hate ads, but we’re on topic here for marketing some software)

    But social either reacts to your popularity or is built in its own self-reinforcing rules. It’s an entertainment platform that will only grow in following if you entertain in that channel. Tiktok follows don’t build Twitter follows. Tiktok content isn’t the highest performing Twitter content. Posting to either once does nothing, Posting to either regularly for years - if you post good content and are lucky - does build a following which then you can try and market to, or leverage for marketing means (e.g. funding, grants, in kind support, quid pro quo) - but you can’t just start marketing to people and expect them to like it as - as forementioned - everyone hates ads.