You’re absolutely right, complacency on behalf of the consumers is what has given rise to the trend of spending real physical money on in-game currency.
The problem with DLC, is that content is undifferentiated. Meaning things like skins, music, artwork, etc. Are in the same boat as new zones/maps, characters, equipment, etc. Publishers use FOMO by bundling cosmetics with actual ‘new’ experienceable content.
I think the person you’re replying to is being facetious or at least centric based on your comment. Saying no good guys, alluding to the fact that the actors involved are all guilty of atrocities in some way. Not that they’re trying to be “politically correct”, but then again, I could be entirely wrong… ¯\_༼ •́ ͜ʖ •̀ ༽_/¯