They are saying they do not use language that makes judgement, because that is not what they do. They are a neutral reporter of what is happening in the world (ie the news).
Everyone laments that “news” has been overrun by opinion journalism that tries to influence left or right. This is what “just news” looks like.
To be fair, with Apple it’s kind of both. Because they make a large chunk of their gazillions off hardware, they can make privacy part of their platform and mean it.
Whereas with Google, trolling your private information to sell you more stuff is all they are, and everything else serves this.
It may not be perfect, but in my opinion it’s ok to view the former as a better option than the latter. If convenience and integration are also important to you.