But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”
As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.
Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.
It’s gotten to the point that if someone were to ask me what my super power would be if I could choose, I’d say that I’d like to be able to see what is human and what isn’t when I’m online. Very boring super power, but it would make some things a lot easier.
Ironically I also lost count on how many times I was accused of being a bot near the end of my time on reddit. I wouldn’t be surprised if those who accused me were bots themselves. It was just insane sometimes.
But good luck with that, Mr CEO. I’m sure you care very much about your human users on your goofy platform.
Me too…any tips for spotting it?