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35 years! It’s almost unheard of to be at a single game company for so long.
I reckon Rare must have given him a lot of creative freedom that he felt he might not get elsewhere. There’s ways to keep your employees for decades even in the modern software and games industries and it’s not pizza parties and calling your company a family. It’s letting long-time employees be decision-makers and rewarding them for the company’s successes.