You've joined a guild before, right? So, where's the trouble in managing a guild of your own, too? Use the GuildOS system to guide your heroes, raid some dungeons, and grow your guild to rise from the bottom of the ranks right up to the top in Heroes for Hire!
Having managed a reasonably large MMO guild for several years, this game sounds about as appealing as getting an eye gouged out.
Depends on balancing, I like the idea of managing adventurers, sending them out on missions, always wanted a guild based colony sim type game