The new logo is pretty terrible. I bet they paid a lot to some consulting company for it and when they saw how bad it was they wanted to at least try to get some benefit from it.
This has been the theme of every area of design since 2015. Cars, buildings, logos, websites, interior design; everything is not necessarily bad but really boring.
Step 1: Get a terrible rebranding done
Step 2: Wag the dog with fake/paid outrage
Step 3: Reverse the decision letting people think they’ve won
Step 4: Profit
It’s New Coke all over again.
honestly I thought it was this too
The new logo is pretty terrible. I bet they paid a lot to some consulting company for it and when they saw how bad it was they wanted to at least try to get some benefit from it.
It’s literally simple. It’s just boring not bad
This has been the theme of every area of design since 2015. Cars, buildings, logos, websites, interior design; everything is not necessarily bad but really boring.
I see conspiracy theories everywhere