As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version
I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.
I’ve been trying the cheaper stuff. Some of it is great. Don’t be afraid to try the bottom shelf items these days.
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
Gilette once justified a price rise because of higher marketing costs… well they destroyed all their investment there with one statement.
Some products in tech you can replace there is just iOS and Android both American owned company’s
Linux smartphones are coming, although very slowly
There is also Jolla with Sailfish OS, but the hardware is not really attractive
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
If there is less money involved, and no licensing moving to the us through tax havens, does it matter?
I think you replied this to the wrong comment?
I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!
I tried out spezi when I travelled to Germany, it was weirdly nice.
I miss it.
Didn’t know that was an actual brand; in my youth it was a colloquial name for a 50/50 mix of coke and orange lemonade. Another name was diesel.
Diesel is beer and cola
Did not know that it could be that, too. Maybe my childhood’s Diesel was just an underage suitable version.
Isn’t that a Negger? Or is it just with weissbier? For non German speakers: yes, it means what you think it means.
Other common mixes:
Only in Bavaria.
(at least in the 3rd millenium)
Is there anything else??!?
Spoken like a true Bavarian.
Oida!
Nope
It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version
Paulaner or Riegele?
https://en.m.wikipedia.org/wiki/OpenCola_(drink)