From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
Origin is now the “EA App” and Uplay is now “Ubisoft Connect”
They can’t even keep consistent branding.
they change the names because they suck
Ea app is origin without linux compatibility
It’s kind of funny. I feel that the rebranding was because those launchers sucked ( a common marketing tactic.) The thing is though, the EA App still sucks so it doesn’t do anything for its reputation.