From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
It’s not a matter of them being your friend or not, it’s a matter of them respecting their customers, and giving their customers what they want, generating a win-win.
These days most corporations are very happy with the win-lose scenarios, as it maximizes their profits.