From the opinion piece:
Last year, I pointed out how many big publishers came crawlin’ back to Steam after trying their own things: EA, Activision, Microsoft. This year, for the first time ever, two Blizzard games released on Steam: Overwatch and Diablo 4.
Also Gen X. I seriously never paid for a single piece of software. Then it started to come with your computer. Then you got it for free or through a work account.
In the end I only pay for games.