From the article:
"Moving to the Fediverse
This tension between these communities and their host have, again, fueled more interest in the Fediverse as a decentralized refuge. A social network built on an open protocol can afford some host-agnosticism, and allow communities to persist even if individual hosts fail or start to abuse their power. Unfortunately, discussions of Reddit-like fediverse services Lemmy and Kbin on Reddit were colored by paranoia after the company banned users and subreddits related to these projects (reportedly due to “spam”). While these accounts and subreddits have been reinstated, the potential for censorship around such projects has made a Reddit exodus feel more urgently necessary, as we saw last fall when Twitter cracked down on discussions of its Fediverse-alternative, Mastodon."
Part of me thinks they were planning on using the high rate as a negotiation tactic. Ask for twice what you want, then back down to your actual number.
Then the Apollo dev “miscommunication” happened and things got ugly. Maybe they’ll still back down, but maybe they’ll die on that hill.
The other part of me thinks they just want to kill 3p apps and this is the easiest way to do that. Just price them out. They probably had some accountant or MBA crunch numbers on how many people would leave vs how much more revenue driving people to their ad ridden hellscape of an app…and figured it was worth the bad press.
Hell, they probably saw what Netflix just did with account sharing and were like “they got more subscribers!!!”.
I think we are witnessing the beginning of the end of Reddit. It will be slow at first then all at once.