Company claimed its chatbot ‘was responsible for its own actions’ when giving wrong information about bereavement fare
Canada’s largest airline has been ordered to pay compensation after its chatbot gave a customer inaccurate information, misleading him into buying a full-price ticket.
Air Canada came under further criticism for later attempting to distance itself from the error by claiming that the bot was “responsible for its own actions”.
Amid a broader push by companies to automate services, the case – the first of its kind in Canada – raises questions about the level of oversight companies have over the chat tools.
Good. Let’s call it bug testing as we see what sort of deals various chatbots will agree too!