Steam is a service that costs money to keep running - lot’s of money actually in their scale. When you sell a Steam key outside of Steam, they don’t get their cut which goes toward running costs and whatnot. It doesn’t of course matter if it’s just some random few keys but if almost all devs started to do that, it could cause some serious funding problems to Valve. That could then lead to reduced service levels of Steam and that would hurt their customers - the players - the most.
So while it’s not a big problem currently, it could be if it wasn’t prevented properly in contractual level. People who think that is an unfair clause don’t probably understand what it actually takes to run a service like Steam or they are straight competitors trying to run them out of business in any way imaginable.
E: And actually if Steam still allows selling the Steam keys in external services but only requires the price to match the price in Steam, it’s already a quite charitable policy. I guess they count on not too many people buying the key externally for the same price than in Steam store.
Steam currently allows you to generate keys and sell them for free, only stipulating that they must be sold for the same price as on steam.
Let’s say they are told that stipulation can’t be enforced.
Valve, will probably go with 1 of 2 options.
1 - you can no longer generate keys. So all the great key sites(GMG, Fanatical and so on) no longer exist, because no steam keys.
2 - Valve charge an upfront fee for keys generated. Now smaller pmdevs and publishers can no longer supply keys to sites, because they can’t afford the upfront costs.
What incentive does valve have to continue offering this free service? If it can be exploited for the detriment of steam, they will stop providing it.
Let me try and understand this by altering the product.
Valve now produces cars and the devs are people who make these cars inside factories. Same as is currently the case, these employees get cars cheaper and are asked to not undercut the seller by holding onto the cars for a certain amount of time before selling them used.
It does make sense for me to view it that way. One could argue that the couple cars that get sold by employees doesnt do anything to hurt the brand and that pressuring them to keep the price high manipulates the market.
Also, doesnt the work of steam accumulate to hosting mirrors of a game and hosting a large website they get billions in revenue for?
This analogy is so bad, it is not even close to what is happening.
I will try and adapt to cars for you(I dont know why), but this is just really really bad.
Say you have designed a car, you can produce them on a very small scale, but you have come to valve(they make cars now) to mass produce. They do so, for a 30% cut(that reduces the more they sell) for everything they sell from their direct sales at the price you have set. There is no material costs or labour costs, just that cut of the price you have set.
Now valve have a sales page and are selling, and you decide that actually I would like more people to see the car, and so you consider selling it at other dealers. Valve says, sure, you can even have the cars for free from us(no 30% cut) and you can have basically an unlimited supply of free fully built cars to sell else where. We only ask that you sell the car at the same price you have set with us if you are selling a car we made.
You want to go sell it new cheaper? You are more than welcome too, but you cant sell the car we produced.
Such a bad analogy, but that is closer to what is actually happening.
First of all, people sometimes use analogies that dont make sense to you. No need to be a dick about it. You could just make a better example.
Staying with cars, I see my mistake. Valve is not producing the cars in this example, valve is doing the car sales for the (small) manufacturer. They dont provide any part of the car, only the exposure and surrounding community. Its not nothing but has zero to do with the product.
What they are asking is „you can sell cars from our showroom, just dont sell them for cheaper than we do“. Which does make sense.
Just for clarity: how would it do a disservice to players if a dev can sell their steam keys for any price, no matter which platform?
Steam is a service that costs money to keep running - lot’s of money actually in their scale. When you sell a Steam key outside of Steam, they don’t get their cut which goes toward running costs and whatnot. It doesn’t of course matter if it’s just some random few keys but if almost all devs started to do that, it could cause some serious funding problems to Valve. That could then lead to reduced service levels of Steam and that would hurt their customers - the players - the most.
So while it’s not a big problem currently, it could be if it wasn’t prevented properly in contractual level. People who think that is an unfair clause don’t probably understand what it actually takes to run a service like Steam or they are straight competitors trying to run them out of business in any way imaginable.
E: And actually if Steam still allows selling the Steam keys in external services but only requires the price to match the price in Steam, it’s already a quite charitable policy. I guess they count on not too many people buying the key externally for the same price than in Steam store.
Just think about how this works.
Steam currently allows you to generate keys and sell them for free, only stipulating that they must be sold for the same price as on steam.
Let’s say they are told that stipulation can’t be enforced.
Valve, will probably go with 1 of 2 options.
1 - you can no longer generate keys. So all the great key sites(GMG, Fanatical and so on) no longer exist, because no steam keys.
2 - Valve charge an upfront fee for keys generated. Now smaller pmdevs and publishers can no longer supply keys to sites, because they can’t afford the upfront costs.
What incentive does valve have to continue offering this free service? If it can be exploited for the detriment of steam, they will stop providing it.
Let me try and understand this by altering the product.
Valve now produces cars and the devs are people who make these cars inside factories. Same as is currently the case, these employees get cars cheaper and are asked to not undercut the seller by holding onto the cars for a certain amount of time before selling them used.
It does make sense for me to view it that way. One could argue that the couple cars that get sold by employees doesnt do anything to hurt the brand and that pressuring them to keep the price high manipulates the market.
Also, doesnt the work of steam accumulate to hosting mirrors of a game and hosting a large website they get billions in revenue for?
This analogy is so bad, it is not even close to what is happening.
I will try and adapt to cars for you(I dont know why), but this is just really really bad.
Say you have designed a car, you can produce them on a very small scale, but you have come to valve(they make cars now) to mass produce. They do so, for a 30% cut(that reduces the more they sell) for everything they sell from their direct sales at the price you have set. There is no material costs or labour costs, just that cut of the price you have set.
Now valve have a sales page and are selling, and you decide that actually I would like more people to see the car, and so you consider selling it at other dealers. Valve says, sure, you can even have the cars for free from us(no 30% cut) and you can have basically an unlimited supply of free fully built cars to sell else where. We only ask that you sell the car at the same price you have set with us if you are selling a car we made.
You want to go sell it new cheaper? You are more than welcome too, but you cant sell the car we produced.
Such a bad analogy, but that is closer to what is actually happening.
First of all, people sometimes use analogies that dont make sense to you. No need to be a dick about it. You could just make a better example.
Staying with cars, I see my mistake. Valve is not producing the cars in this example, valve is doing the car sales for the (small) manufacturer. They dont provide any part of the car, only the exposure and surrounding community. Its not nothing but has zero to do with the product.
What they are asking is „you can sell cars from our showroom, just dont sell them for cheaper than we do“. Which does make sense.