After the European Commission held a public consultation on whether they should adopt what they call a “fair share” proposal, they unfortunately voted to move forward with this dangerous plan. This proposal is nothing but a network usage fees regime, which would force certain companies to pay internet service providers (ISPs) for their ability to deliver content to consumers. This idea not only hurts consumers, but also breaks a status quo that facilitated and continues to facilitate the rapid spread of the global internet.
Everyone does already, though. The end-user pays for their internet access (which includes the data that can flow over the bandwidth they purchased; sometimes also limited to a certain maximum amount per month) and the content provider already pays for their internet access as well - which is part of their datacenter costs. And providers pay for the peering between them as well. So the whole chain from content provider to enduser is already fully paid. There is no “unfair” onesided disadvantage or advantage here.