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fne8w2ah@lemmy.world to World News@lemmy.worldEnglish · 1 day ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

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Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

www.dw.com

fne8w2ah@lemmy.world to World News@lemmy.worldEnglish · 1 day ago
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As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
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  • samus12345@sh.itjust.works
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    18 hours ago

    “Come on, you guys used to love us!”

    • Obi@sopuli.xyz
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      16 hours ago

      Is this real?

      • samus12345@sh.itjust.works
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        15 hours ago

        Yes.

  • Samuelwankenobi@sh.itjust.works
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    21 hours ago

    People are not going to fall for this everyone knows it’s American

  • xylol@leminal.space
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    1 day ago

    Isn’t this how we got fanta

    • dustycups@aussie.zone
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      1 day ago

      You beat me to it.
      Maybe an uno-reverse fanta?

  • TheBronko@lemmy.world
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    I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.

    • azimir@lemmy.ml
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      I’ve been trying the cheaper stuff. Some of it is great. Don’t be afraid to try the bottom shelf items these days.

      • obsidianfoxxy7870@lemmy.blahaj.zone
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        Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.

        • Atherel@lemmy.dbzer0.com
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          Gilette once justified a price rise because of higher marketing costs… well they destroyed all their investment there with one statement.

        • Icid@lemmy.wtf
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          1 day ago

          Some products in tech you can replace there is just iOS and Android both American owned company’s

          • naeap@sopuli.xyz
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            1 day ago

            Linux smartphones are coming, although very slowly

            There is also Jolla with Sailfish OS, but the hardware is not really attractive

      • cosmicrookie@lemmy.world
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        1 day ago

        In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging

        • redjard@lemmy.dbzer0.com
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          13 hours ago

          If there is less money involved, and no licensing moving to the us through tax havens, does it matter?

          • cosmicrookie@lemmy.world
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            6 hours ago

            I think you replied this to the wrong comment?

    • Goldholz @lemmy.blahaj.zone
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      1 day ago

      I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!

    • BeatTakeshi@lemmy.world
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      21 hours ago

      https://en.m.wikipedia.org/wiki/OpenCola_(drink)

    • falkerie71@sh.itjust.works
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      I tried out spezi when I travelled to Germany, it was weirdly nice.

      • samus12345@sh.itjust.works
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        18 hours ago

        I miss it.

      • A_norny_mousse@feddit.org
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        1 day ago

        Didn’t know that was an actual brand; in my youth it was a colloquial name for a 50/50 mix of coke and orange lemonade. Another name was diesel.

        • Lupus@feddit.org
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          Diesel is beer and cola

          • A_norny_mousse@feddit.org
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            23 hours ago

            Did not know that it could be that, too. Maybe my childhood’s Diesel was just an underage suitable version.

          • Tja@programming.dev
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            Isn’t that a Negger? Or is it just with weissbier? For non German speakers: yes, it means what you think it means.

            Other common mixes:

            • Beer and lemonade: Radler (cyclist)
            • weissbier and lemonade: Russ’n (Russian)
            • A_norny_mousse@feddit.org
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              23 hours ago

              Only in Bavaria.

              (at least in the 3rd millenium)

              • Tja@programming.dev
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                21 hours ago

                Is there anything else??!?

                • A_norny_mousse@feddit.org
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                  21 hours ago

                  Spoken like a true Bavarian.

            • Goldholz @lemmy.blahaj.zone
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              23 hours ago

              Nope

        • Goldholz @lemmy.blahaj.zone
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          1 day ago

          It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version

      • Goldholz @lemmy.blahaj.zone
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        Paulaner or Riegele?

  • Tja@programming.dev
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    Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.

    • Goldholz @lemmy.blahaj.zone
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      23 hours ago

      Alaska and Leikheim are my favorits <3 But nothing bests Riegele Spezi (the Original)

  • dustycups@aussie.zone
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    1 day ago

    Here to remind anyone unaware of fantas wild wikipedia page.

    • IndustryStandard@lemmy.world
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      24 hours ago

      Fantasia? Really?

    • Aggravationstation@feddit.uk
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      1 day ago

      Exactly why I opened the comments here

  • zockerr@lemmy.world
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    1 day ago

    One aspect I haven’t seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it’s working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.

    In light of this, this advertising campaign from coca cola feels like a desperate move to me.

    • ahornsirup@feddit.org
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      With the amount of alternatives it’s also very likely that you’ll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any “feature”, and not because it’s German either. I just tried it on a whim ages ago and preferred the taste, so that’s what I’ve been buying since.

  • KiwiTB@lemmy.world
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    But owned in…

    • obsidianfoxxy7870@lemmy.blahaj.zone
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      This is exactly why this kind of marketing would never work for me. It’s why even if I lived in the EU, I would still refuse to use Google products because I don’t trust them, even if they’re technically bound by law to care more about protecting my data.

  • Nico198X@piefed.europe.pub
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    don’t care. get out.

  • Mrkawfee@feddit.uk
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    I only buy Palestine Cola. It tastes much better and is a refreshing “fuck you” to genocide supporting Coca Cola and Pepsi

    • jaybone@lemmy.zip
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      What is Palestine Cola? I’m guessing it’s not a product of Palestine.

      • Saleh@feddit.org
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        https://palestinedrinks.com/en/about-us

        We are proud to present Safadfood AB, a company offering high-quality carbonated beverages, run by a Palestinian family and based in Sweden. Our drinks are more than just a refreshing treat – they represent a symbol of unity and community.

        …

        100% of our profits go directly to war-affected people and children in Palestine. Through our work, we aim to alleviate the suffering of those living in uncertainty and challenging conditions. Our goal is to support the most vulnerable and help build a brighter future for those hardest hit by conflict.

        …

        It is as good as it gets in the current situation. Israel would never allow Palestinians in the Westbank, leave alone Gaza become successful with such a brand.

  • vane@lemmy.world
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    All coca-cola brands https://www.coca-colahellenic.com/en/our-24-7-portfolio/brands-a-z

    • Goldholz @lemmy.blahaj.zone
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      23 hours ago

      Monster and JackDaniels also belong to them? Explains some stuff…

      • vane@lemmy.world
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        18 hours ago

        Depends where you live. This is one of their distribution company for Europe and 3rd in the world. You can read more about all their distribution companies here https://www.coca-colacompany.com/about-us/coca-cola-system

  • whiwake@lemmy.cafe
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    Why would anyone pay brand name prices these days. The store brand in my local store is 30% of the cost of coke, Pepsi, etc. $15 for a 12-pack?! That’s just insanity.

  • Luffy@lemmy.ml
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    Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?

  • piyuv@lemmy.world
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    Sinalco ftw

  • This is fine🔥🐶☕🔥@lemmy.world
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    Still a soda tho. 👎

    • Jajcus@sh.itjust.works
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      No one in Europe calls it that, though ;-)

      • 123@programming.dev
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        I get a chuckle every time people call it a “Cola drink”. In Spanish (LatAm) it means “butt drink” 👀

        • Tja@programming.dev
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          In spanish (Spain) it means tail drink, which most often a referring to the penis.

      • Tja@programming.dev
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        I do, when speaking English. Each language has its own word, of course: refrescos, Erfrischungsgetränke, napoje gazowane, etc.

      • This is fine🔥🐶☕🔥@lemmy.world
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        What’s it called there then? Carbonated sugar water?

        • MrScottyTay@sh.itjust.works
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          Fizzy drinks, pop.

          Soda is used to describe specifically soda water alone. At least in my experience

          Kind of like how cookies are a type of biscuit rather than the name used for all biscuits.

          • Rothe@piefed.social
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            That very much depends on the country and the language. Claiming there is a standard word in Europe for anything is pretty much nonsense.

            It is called “sodavand” in Danish for example, while fizzy water is called “danskvand”.

            • MrScottyTay@sh.itjust.works
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              Yeah that’s why I said “in my experience”; I’m aware other places would have different names and was only speaking for my area, of which I’m unaware of its bounds. It’s likely just the UK but don’t know if the same kind of logic is used for other English speaking Europeans or not (when speaking English and not the native language of their region anyway).

        • First_Thunder@lemmy.zip
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          22 hours ago

          In portuguese: refrigerantes, as in the same thing as you’d call the freakin liquid inside an air conditioner system

          • This is fine🔥🐶☕🔥@lemmy.world
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            Drink refrigerantes and you’ll feel cool for the rest of your life. 🥶

        • bort@aussie.zone
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          Soft drink over here in Australia (at least in NSW) 👋

          Also what the wiki page is called so I’m gonna say we are right and everyone else is wrong 😂 https://en.m.wikipedia.org/wiki/Soft_drink

        • Antithetical@lemmy.deedium.nl
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          In the Netherlands it is usually grouped as frisdrank, loosely translated as fresh-drink.

          • This is fine🔥🐶☕🔥@lemmy.world
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            It’s not fresh. What a silly place. 🤪

            • Antithetical@lemmy.deedium.nl
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              Well, fresh in this context as refreshing. For freshly pressed juices we use vers or vers geperst sap.

        • hakunawazo@lemmy.world
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          Limo?

        • troed@fedia.io
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          In Sweden our tasty sugar drinks are “saft” (uncarbonated) and “läsk” (carbonated).

          The word ending “-igt” is used to describe that something “is like”.

          “saftigt” means “mmm, juicy, good” “läskigt” means “scary”

          • Leon@pawb.social
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            Läsk is from old German löschen meaning to quench. Läskande similarly means quenching.

            Läskig is a false friend.

            • troed@fedia.io
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              I made a funny.

        • Peppycito@sh.itjust.works
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          Booblenpuppen.

          • This is fine🔥🐶☕🔥@lemmy.world
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            Hehe boob

        • july@leminal.space
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          In my country we call it juice

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